Didn’t see this one coming…
“There is only one approved way to sit on the toilet! It has been designed to make you look stupid and feel foolish! It is against regulation to look cool and feel confident on the toilet! This is the way it has always been and must always be.”
Social media has become an increasingly important platform for charities and non-profits. Not only does it expand the reach of the campaign itself, but it helps drive conversation and inspire action within various communities around the world.
But not all fundraising campaigns seem to get it right. For every one that skyrockets to success, there are thousands more that never seem to get off the ground. We’ve all heard of the ALS Ice Bucket Challenge for example, but what about the “Doubtfire Face for Suicide Prevention” campaign, in which supporters are asked to take a cream pie to the face as a tribute to Robin Williams’s performance in the film “Mrs. Doubtfire?” Both campaigns were for a good cause, but one went viral, becoming a social phenomenon, while the other flew under the radar.
What makes the difference? Why are some fundraising campaigns more effective than others?
It boils down to several factors:
◆ First and foremost, the mission must be worthwhile. It must resonate with the audience and be something that they can truly relate to, or at least understand.
◆ The campaign must also be original. Novelty scores a lot of points when it comes to mainstream culture. Social media is so saturated with copycats and imitations, that anything new and original is your best shot at capturing the audience’s attention off the bat.
◆ The campaign will also have a better chance at going viral if it is highly customizable. By letting participants express themselves uniquely, and put their own personal spin on the message, a campaign will be able to engage the audience in a more intimate way as it essentially becomes a vehicle for personal expression.
◆ Of course, timing is important as well.
◆ There is always something to be said about celebrity involvement.
It may seem like it takes the perfect storm for a social campaign to take off. And while that is rare, it’s also very real. When a campaign gets it right, there’s no telling where it will end.
Here are four non-profit fundraising campaigns whose strategic use of social media helped them explode onto the scene:
ALS ICE BUCKET CHALLENGE
Last year, the ice bucket challenge took over social media. From Facebook to Instagram to YouTube and Twitter, videos of people dousing themselves with…
Source: Read the rest of the article here: Tony Robbins