Wow, this looks like an amazing new bit of technology that has uses both at home and in the office.
It can be used on the floor, on walls, anywhere with a flat surface. Check it out:
It’ll be launched this Spring at a price point of… wait for it… £1284. Perhaps we’ll be waiting for the it to drop down a while. Definitely an addition for the office and one for the Christmas list!
Thinking ahead to the New Year and activities in 2017. Will the elevator pitch still be relevant in this rapidly changing world?
Do we like to be pitched at or has that died a death? Let’s look at the problem…
The Problem with Elevator Pitches
- Understanding – How are you going to understand their problems without knowing anything about them?
- Target Audience – Is it that person you are target or people they know? Wouldn’t it be more effective to find the right people and target them directly?
- Assumption – Do people want to be pitched to? Have you assumed that they do?
What else could you do?
- Build relationships – find creative ways to build relationships with people both online and offline, understand their requirements and then deliver products and services directly to them.
- Referral partners – So much business could come through referral partners. Knowing who they are and putting together a programme to create referral partners, affiliates and advocated would be a much more effective way to reach your audience.
- Marketing Automation – Use tools and techniques to teach, educate and inform you audience about what you do and how you are better. Then use this to build relationships and generate leads. There can still be a face to face element but technology can really help you to get close to your audience.
The best networkers that I work with know a secret that most do not. Their target isn’t the people at the networking event… it’s the people that the attendees have within their extended network. Perhaps you’re attending an event with 50 other attendees. Your prospect isn’t in that venue, it’s the thousands of prospects within one word-of-mouth connection outside that venue! How can you build these connections. It’s all about the relationship so the best bet is to ditch the elevator pitch and build strong relationships with your audience and referral partners.
Things are hotting up in the race for Global Internet coverage.
What will this mean for marketers?
The exciting thing is the opportunities for social media marketing with Facebook and Twitter suddenly becoming available to 7 billion people!!
SpaceX wants to cover the globe with gigabit Wi-Fi using a fleet of satellites
Space Exploration Holdings (aka SpaceX) filed an application with the Federal Communications Commission on Tuesday to launch a satellite system that would provide gigabit Wi-Fi internet across the globe. These satellites will be non-geostationary, meaning they will have different orbital velocities than the earth. They will also broadcast internet connections to fixed receivers on the ground through the Ku and Ka frequency bands.
If you’re not familiar with Ku and Ka, they are a portion of the electromagnetic spectrum in the microwave range of frequencies. Ku consists of the 12GHz to 18GHz portion while Ka is the 26.5Ghz to 40GHz portion. Ka resides directly above the main K band whereas Ku resides directly underneath the K band. Both are typically used by communications satellites.
The application was published by the FCC on Thursday, and reveals that SpaceX intends to launch a massive fleet consisting of 4,425 satellites, and that’s not including the in-orbit spares that will be used when primary satellites fail. Overall, the fleet will be operating on 83 orbital planes at altitudes ranging from 690 miles to 823 miles above Earth.
More specifically, the application shows that SpaceX plans to make an initial deployment of 1,600 satellites first, which will be divided up into 50 satellites per orbital plane, with a total of 32 planes in use at an altitude of 714 miles. After that, SpaceX will deploy 2,825 satellites across 32 planes at 670 miles up (50 per plane), eight planes at 702 miles (50 per plane), five planes at 792 miles (75 per plane), and six planes at 823 miles (75 per plane).
While this constellation of satellites has the potential of providing the entire planet with gigabit Wi-Fi, the Fixed Satellite Service proposed by SpaceX would at first only be provided in the United States, Puerto Rico, and the U.S. Virgin Islands. However, the system can provide service to all locations 70 degrees north and 55 degrees south for at least 75 percent of a 24-hour period.
“Once fully deployed, the SpaceX System will pass over virtually all parts of the Earth’s surface and therefore, in principle, have the ability to provide ubiquitous global service,” the company states in its application (PDF). “Because of the combination of orbital planes used in the SpaceX System, including the use of near-polar orbits, every point on the Earth’s surface will see, at all times, a SpaceX satellite at an elevation no less than 40 degrees, with increasing minimum elevation angles at lower latitude.”
On a whole, the size of the SpaceX satellite constellation is insane. Right now, there are 1,419 active satellites orbiting Earth, 576 of which stem from the United States alone (286 commercial, 132 government, 146 military). Even more, there are around 2,600 satellites floating in space that no longer work, trashing up Earth’s front yard. Add those two numbers together, and the SpaceX fleet is insanely huge given it’s to be deployed by a single company.
The plan is that the broadband service provided by these satellites will actually launch once SpaceX uploads the first 800 units into orbit. Again, their reach will cover the United States, Hawaii, Puerto Rico, the Virgin Islands, and part of Alaska. When that will be is anybody’s guess right now, as the application needs to be approved, the satellites built and launched, the receiving bases built, and a service established.
This is a real sign of where we are with our connected world. A new product, recently launched on the Crowdfunding platform Indiegogo, focussing on reconnecting families that have been disrupted by technology.
I like the idea, there are certain times of the day that should be disconnected, or even certain days of the week. Although how long would this last in your house?
Social media has become an increasingly important platform for charities and non-profits. Not only does it expand the reach of the campaign itself, but it helps drive conversation and inspire action within various communities around the world.
But not all fundraising campaigns seem to get it right. For every one that skyrockets to success, there are thousands more that never seem to get off the ground. We’ve all heard of the ALS Ice Bucket Challenge for example, but what about the “Doubtfire Face for Suicide Prevention” campaign, in which supporters are asked to take a cream pie to the face as a tribute to Robin Williams’s performance in the film “Mrs. Doubtfire?” Both campaigns were for a good cause, but one went viral, becoming a social phenomenon, while the other flew under the radar.
What makes the difference? Why are some fundraising campaigns more effective than others?
It boils down to several factors:
◆ First and foremost, the mission must be worthwhile. It must resonate with the audience and be something that they can truly relate to, or at least understand.
◆ The campaign must also be original. Novelty scores a lot of points when it comes to mainstream culture. Social media is so saturated with copycats and imitations, that anything new and original is your best shot at capturing the audience’s attention off the bat.
◆ The campaign will also have a better chance at going viral if it is highly customizable. By letting participants express themselves uniquely, and put their own personal spin on the message, a campaign will be able to engage the audience in a more intimate way as it essentially becomes a vehicle for personal expression.
◆ Of course, timing is important as well.
◆ There is always something to be said about celebrity involvement.
It may seem like it takes the perfect storm for a social campaign to take off. And while that is rare, it’s also very real. When a campaign gets it right, there’s no telling where it will end.
Here are four non-profit fundraising campaigns whose strategic use of social media helped them explode onto the scene:
ALS ICE BUCKET CHALLENGE
Last year, the ice bucket challenge took over social media. From Facebook to Instagram to YouTube and Twitter, videos of people dousing themselves with…
Source: Read the rest of the article here: Tony Robbins