The Number 1 Reason to Remove Inactive Subscribers to Increase Your Conversions

“When it comes to email marketing, there is one very important thing to keep in mind; Your contacts either get busy living, or get busy dying.”

It might sound counter-intuitive, but removing subscribers who are not engaging is one of the best things you can do to optimize your sales automation and email marketing efforts.

For example, if a contact hasn’t taken an action in that time period, delete them.

So many people are hesitant to do this. It sounds extreme. “Why would you delete contacts you invested so much time and money into acquiring? Worst case scenario, won’t they just unsubscribe? Maybe they’ll end up converting later, when they’re ready?”

This line of thinking is tempting and it seems safe, but I’d argue keeping these contacts around is actually harming your marketing and sales processes. By pruning your contacts you actually give yourself chance the best chance of succeeding with the contacts who are likely to convert.

Here the main reason why:

Better reputation and deliverability

Email Service Providers are constantly observing how recipients are interacting with your campaigns. If they are being opened, if people are marking them as spam, etc…

They are getting smarter and with advance in AI, this is going to happen more quickly. If you’re being ignored by a lot of people then you might find your emails not getting through at all very quickly.

Google is doing this already with it’s Collective Unsubscribe button.


Google is watching that button closely. If that gets hit too many times then none of your contacts will end up getting your messages — including your contacts that enjoy them. Google assumes that if a certain percentage of your contacts are unsubscribing and aren’t interacting with your campaigns, then the rest probably don’t want your campaigns either. You get labeled a low-quality sender and your deliverability plummets.

In conclusion, there is a time and place to keep contacts. Don’t be afraid to remove inactive contacts from your list. Focus on providing value to your engaged customers.

It’s pretty simple and quick to set up an automated pruning system that does this for you. Create an automation that will automatically delete contacts after a specified time period without activity. It depends on your purchase cycle, but I like 45 days. You could also use an “Engagement” automation to identify various stages of engagement.

If you need help setting something like this up then just let me know.


Historic Achievement: Microsoft researchers reach human parity in conversational speech recognition

Microsoft made an incredible announcement last week. That their voice recognition has achieved Human Parity. What does this mean? Well quite simply, machine are as good as humans as transcribing. Humans achieve a Word Error Rate (WER) of 5.9. Voice recognition went down from 6.3 last month to 5.9 this month, matching humans in terms of error rate.

For Microsoft Technology and Research: A research team photographed in Microsoft's Building 99 in Redmond, Wash. on Thursday, October 13, 2016. Photo by Dan DeLong
For Microsoft Technology and Research: A research team photographed in Microsoft’s Building 99 in Redmond, Wash. on Thursday, October 13, 2016. Photo by Dan DeLong

The most interesting part is the reaction of the Executive Vice President!

“Even five years ago, I wouldn’t have thought we could have achieved this. I just wouldn’t have thought it would be possible,” said Harry Shum, executive vice president in charge of Microsoft’s Intelligence and Research Group.

Source: Microsoft


‘The Matrix’ revisited: Tech billionaires are certain we live in a simulation


If watching The Matrix caused you to question reality, you’re not alone. Many powerful tech leaders in Silicon Valley and elsewhere are so convinced we’re all living in a simulation that some of them are investing in ways to help us break out of it, according to Vanity Fair.

At Vanity Fair’s 2014 New Establishment Summit, Tesla CEO Elon Musk made the case that our lives are not at all what we think they are. Musk concluded: “There’s a one in a billion chance that this is reality.” Earlier this year at Recode’s Code Conference, he broke it down: “The strongest argument for us being in a simulation is the following: 40 years ago, we had Pong. Two rectangles and a dot. Now, 40 years later, we have photo-realistic 3D with millions playing simultaneously. If you assume any rate of improvement at all, then the games will become indistinguishable from reality,” he said. “It would seem to follow that the odds that we’re in base reality is one in millions.”

But it’s not just Elon Musk who’s convinced we’re living a game. Sam Altman, president of Y Combinator, told The New Yorker: “Many people in Silicon Valley have become obsessed with the simulation hypothesis, the argument that what we experience as reality is in fact fabricated in a computer,” adding that two tech billionaires “have gone so far as to secretly engage scientists to work on breaking us out of the simulation.”

Vanity Fair reports that Nick Bostrom of Oxford University wrote a paper that has become the jump-off point for the whole we’re-in-a-simulation theory. The paper, Are You Living in a Computer Simulation? argues that, as summarized by Vanity Fair, “as technology grows faster and more superior, we will eventually build remarkably powerful machines that can build simulations of our forebears. But if that is the case, or so the theory goes, how do we know that we are the not creation of a simulation already built by our forebears?”

New York Times science writer John Markoff isn’t buying the theory, but notes that others are all-in. “It’s basically a religious belief system in the Valley,” he said.

Source: Digital Trends



SanDisk’s 1TB SD card has more storage than your laptop

I know, seems like madness – something smaller than your thumbnail that stores more data than your laptop!!

SanDisk has unveiled the biggest SD card in the world — a prototype card with an outrageous 1 terabyte of memory. The SDXC card is only a prototype at this point, with no details available on price or release date, but it’s still an impressive milestone. As SanDisk owners Western Digital points out, it was only 16 years ago that the company introduced its first 64 megabyte SD card, while two years ago they debuted the 512GB card, which was then the world’s biggest. Things have moved fast, though, and compared to the 64MB card, today’s 1TB version offers 16,384 times more storage.

The company says the 1TB card is necessary to match the increasing demand for memory-heavy formats, including 4K and 8K footage, 360-degree video and VR. However, there will be some downsides. The 1TB card is certain to be prohibitively expensive, and at such a large capacity, read and write speeds are going to be comparatively slow. Plus, if you’re working with a 1TB card there’s always the danger you’ll have too much space and forget to ever switch cards. Now imagine the anguish if your 1TB card corrupts and you lose everything on it…

Source: The Verge