Sci-Fi Holograms are nearly a reality

A team from the Australian National University (ANU) believe we may be a step closer to achieving what we’ve been seeing in Sci-Fi movies for year — could we be sending messages to Obi Wan Kenobi?

The ANU team was able to develop a hologram device that gives the highest quality images to date.

When I was growing up we watch these amazing images various Sci-Fi movies such as Star Wars movies amongst others.

What will be the implications? How can such a platform be used? Is there a new communication platform to come and how will this fit in with AR and VR developments.

Watch this space…

Are VR Googles getting cool?

One of the things that has perhaps stopped VR from becoming a global phenomenon is the size and shape of them. They are cumbersome, uncomfortable to wear and not easy to transport.

This is the first step to VR / AR devices becoming something that we engage in daily and become part of our lives.

Weather to Automate – temperature based Marketing Automations

What if you have weather depended products or services? You sell Sunglasses perhaps, or snow shovels?

We’ve been down to 1 Celsius today and snow is on the cards. How could an automated marketing help you? The great things is that you can set something like this up very simply.

With weather apps integrating with Marketing systems you can simply programme a trigger based on temperature to set emails, text message or Facebook messages to over discount codes and vouchers to entice buyers.

Time sensitivity is the key, by the time you’ve sat down to write the campaign the moment has passed.

If you’d like to get your marketing on automation that let me know and I can point you to a solution that will have this up and running in minutes.


Should you ditch your elevator pitch in 2017?

Thinking ahead to the New Year and activities in 2017. Will the elevator pitch still be relevant in this rapidly changing world?

Do we like to be pitched at or has that died a death? Let’s look at the problem…

The Problem with Elevator Pitches

  1. Understanding – How are you going to understand their problems without knowing anything about them?
  2. Target Audience – Is it that person you are target or people they know? Wouldn’t it be more effective to find the right people and target them directly?
  3. Assumption – Do people want to be pitched to? Have you assumed that they do?

What else could you do?

  • Build relationships – find creative ways to build relationships with people both online and offline, understand their requirements and then deliver products and services directly to them.
  • Referral partners – So much business could come through referral partners. Knowing who they are and putting together a programme to create referral partners, affiliates and advocated would be a much more effective way to reach your audience.
  • Marketing Automation – Use tools and techniques to teach, educate and inform you audience about what you do and how you are better. Then use this to build relationships and generate leads. There can still be a face to face element but technology can really help you to get close to your audience.

The best networkers that I work with know a secret that most do not. Their target isn’t the people at the networking event… it’s the people that the attendees have within their extended network. Perhaps you’re attending an event with 50 other attendees. Your prospect isn’t in that venue, it’s the thousands of prospects within one word-of-mouth connection outside that venue! How can you build these connections. It’s all about the relationship so the best bet is to ditch the elevator pitch and build strong relationships with your audience and referral partners.