The Number 1 Reason to Remove Inactive Subscribers to Increase Your Conversions

“When it comes to email marketing, there is one very important thing to keep in mind; Your contacts either get busy living, or get busy dying.”

It might sound counter-intuitive, but removing subscribers who are not engaging is one of the best things you can do to optimize your sales automation and email marketing efforts.

For example, if a contact hasn’t taken an action in that time period, delete them.

So many people are hesitant to do this. It sounds extreme. “Why would you delete contacts you invested so much time and money into acquiring? Worst case scenario, won’t they just unsubscribe? Maybe they’ll end up converting later, when they’re ready?”

This line of thinking is tempting and it seems safe, but I’d argue keeping these contacts around is actually harming your marketing and sales processes. By pruning your contacts you actually give yourself chance the best chance of succeeding with the contacts who are likely to convert.

Here the main reason why:

Better reputation and deliverability

Email Service Providers are constantly observing how recipients are interacting with your campaigns. If they are being opened, if people are marking them as spam, etc…

They are getting smarter and with advance in AI, this is going to happen more quickly. If you’re being ignored by a lot of people then you might find your emails not getting through at all very quickly.

Google is doing this already with it’s Collective Unsubscribe button.

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Google is watching that button closely. If that gets hit too many times then none of your contacts will end up getting your messages — including your contacts that enjoy them. Google assumes that if a certain percentage of your contacts are unsubscribing and aren’t interacting with your campaigns, then the rest probably don’t want your campaigns either. You get labeled a low-quality sender and your deliverability plummets.

In conclusion, there is a time and place to keep contacts. Don’t be afraid to remove inactive contacts from your list. Focus on providing value to your engaged customers.

It’s pretty simple and quick to set up an automated pruning system that does this for you. Create an automation that will automatically delete contacts after a specified time period without activity. It depends on your purchase cycle, but I like 45 days. You could also use an “Engagement” automation to identify various stages of engagement.

If you need help setting something like this up then just let me know.

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Stephen Hawking: Automation and AI Are Going to Decimate Middle Class Jobs

An incredible article from Futurism.com. We keep hearing that jobs are going to go, Stephen Hawking is suggesting that it’s going to be far more reaching an issue that we thought previously. What will certainly be interesting is how the continual and almost exponential rise of the Entrepreneur will help the prepare us and economy and communities for these changes.

If you haven’t created multiple income streams for yourself already then now is the time!…

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Artificial intelligence and increasing automation is going to decimate middle class jobs, worsening inequality and risking significant political upheaval, Stephen Hawking has warned.

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In a column in The Guardian, the world-famous physicist wrote that “the automation of factories has already decimated jobs in traditional manufacturing, and the rise of artificial intelligence is likely to extend this job destruction deep into the middle classes, with only the most caring, creative or supervisory roles remaining.”

He adds his voice to a growing chorus of experts concerned about the effects that technology will have on workforce in the coming years and decades. The fear is that while artificial intelligence will bring radical increases in efficiency in industry, for ordinary people this will translate into unemployment and uncertainty, as their human jobs are replaced by machines.

Technology has already gutted many traditional manufacturing and working class jobs — but now it may be poised to wreak similar havoc with the middle classes.

A report put out in February 2016 by Citibank in partnership with the University of Oxford predicted that 47% of US jobs are at risk of automation. In the UK, 35% are. In China, it’s a whopping 77% — while across the OECD it’s an average of 57%.

And three of the world’s 10 largest employers are now replacing their workers with robots.

Automation will, “in turn will accelerate the already widening economic inequality around the world,” Hawking wrote. “The internet and the platforms that it makes possible allow very small groups of individuals to make enormous profits while employing very few people. This is inevitable, it is progress, but it is also socially destructive.”

He frames this economic anxiety as a reason for the rise in right-wing, populist politics in the West: “We are living in a world of widening, not diminishing, financial inequality, in which many people can see not just their standard of living, but their ability to earn a living at all, disappearing. It is no wonder then that they are searching for a new deal, which Trump and Brexit might have appeared to represent.”

Combined with other issues — overpopulation, climate change, disease — we are, Hawking warns ominously, at “the most dangerous moment in the development of humanity.” Humanity must come together if we are to overcome these challenges, he says.

Stephen Hawking has previously expressed concerns about artificial intelligence for a different reason — that it might overtake and replace humans. “The development of artificial intelligence could spell the end of the human race,” he said in late 2014. “It would take off on its own, and redesign itself at an ever increasing rate. Humans, who are limited by slow biological evolution, couldn’t compete, and would be superseded.”

Source: Futurism.com

Looks like we’re getting older again…

We all know that the average life expectancy has gone up signicantly over the last century and this has already had quite an impact.

If we continue at the same rate then we’ll all be living to 100 years old during this century. Mark Zuckerberg and wife Priscilla Chan have launched an ambitious project last September that aims to make the world disease free within their children’s lifetime. Biohub, a $3-billion investment project of the Chan Zuckerberg Initiative, has been working towards this goal.

Personally, I think this is going to happen even more quickly than this. With the advances in Robotics, AI and 3D Printing, we could see our lifespan increase significantly over the next 20 to 30 years.

What do this mean for our retirement plans? We you better have a big one!! You’ll need it to last 30 more years than you’ve planned!

Zuckerberg: By 2100 We Will Have Cured Most All Diseases

In Brief
  • In a recent Facebook post, Mark Zuckerberg shared a photo Biohub’s science team, and commented on some of the group’s goals.
  • According to Zuckerberg, life expectancy has increased by 1/4 year for each year in the past century. If we just continue that progress, average life expectancy will be about 100 by the end of this century.

Read more: Futurism.com

The race is on for Global Internet coverage

Things are hotting up in the race for Global Internet coverage.

What will this mean for marketers?

The exciting thing is the opportunities for social media marketing with Facebook and Twitter suddenly becoming available to 7 billion people!!

SpaceX wants to cover the globe with gigabit Wi-Fi using a fleet of satellites

Space Exploration Holdings (aka SpaceX) filed an application with the Federal Communications Commission on Tuesday to launch a satellite system that would provide gigabit Wi-Fi internet across the globe. These satellites will be non-geostationary, meaning they will have different orbital velocities than the earth. They will also broadcast internet connections to fixed receivers on the ground through the Ku and Ka frequency bands.

If you’re not familiar with Ku and Ka, they are a portion of the electromagnetic spectrum in the microwave range of frequencies. Ku consists of the 12GHz to 18GHz portion while Ka is the 26.5Ghz to 40GHz portion. Ka resides directly above the main K band whereas Ku resides directly underneath the K band. Both are typically used by communications satellites.

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The application was published by the FCC on Thursday, and reveals that SpaceX intends to launch a massive fleet consisting of 4,425 satellites, and that’s not including the in-orbit spares that will be used when primary satellites fail. Overall, the fleet will be operating on 83 orbital planes at altitudes ranging from 690 miles to 823 miles above Earth.

More specifically, the application shows that SpaceX plans to make an initial deployment of 1,600 satellites first, which will be divided up into 50 satellites per orbital plane, with a total of 32 planes in use at an altitude of 714 miles. After that, SpaceX will deploy 2,825 satellites across 32 planes at 670 miles up (50 per plane), eight planes at 702 miles (50 per plane), five planes at 792 miles (75 per plane), and six planes at 823 miles (75 per plane).

While this constellation of satellites has the potential of providing the entire planet with gigabit Wi-Fi, the Fixed Satellite Service proposed by SpaceX would at first only be provided in the United States, Puerto Rico, and the U.S. Virgin Islands. However, the system can provide service to all locations 70 degrees north and 55 degrees south for at least 75 percent of a 24-hour period.

“Once fully deployed, the SpaceX System will pass over virtually all parts of the Earth’s surface and therefore, in principle, have the ability to provide ubiquitous global service,” the company states in its application (PDF). “Because of the combination of orbital planes used in the SpaceX System, including the use of near-polar orbits, every point on the Earth’s surface will see, at all times, a SpaceX satellite at an elevation no less than 40 degrees, with increasing minimum elevation angles at lower latitude.”

On a whole, the size of the SpaceX satellite constellation is insane. Right now, there are 1,419 active satellites orbiting Earth, 576 of which stem from the United States alone (286 commercial, 132 government, 146 military). Even more, there are around 2,600 satellites floating in space that no longer work, trashing up Earth’s front yard. Add those two numbers together, and the SpaceX fleet is insanely huge given it’s to be deployed by a single company.

The plan is that the broadband service provided by these satellites will actually launch once SpaceX uploads the first 800 units into orbit. Again, their reach will cover the United States, Hawaii, Puerto Rico, the Virgin Islands, and part of Alaska. When that will be is anybody’s guess right now, as the application needs to be approved, the satellites built and launched, the receiving bases built, and a service established.

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Don’t pack your bags yet, but Stephen Hawking gives us only 1,000 years on earth

It’s time to start shopping for a new solar system. Earth will be done for humans within 1,000 years, so at least some of us need to get off the planet or it’s buh-bye for our species, says Stephen Hawking, according to Extreme Tech.

The British theoretical physicist pointed out that the earth, like all planets, is fragile. Current life forms, especially larger ones like humans, could cease to exist due to any number of catastrophic planetary hair days. All it takes is for our atmosphere to take just one sick day and we’re history with no one to read about it.

The odds of today being the last day? Not too great, although a large enough, previously-undetected, careening asteroid could raise a planet-sized dust cover that would block sunlight for months, according to NASA. A sudden planetary event could bring a relatively quick demise, which might be merciful compared to the other threats Hawking envisions.

The author of the bestselling A Brief History of Time is more concerned about the potential slower agony of threats to our life on earth from climate change due to global warming, artificial intelligence, and even alien invasion.

If threatening aliens do show up, they won’t arrive in spaceships wielding plasma ray weapons. More likely, aliens that could crash our planet party would be in the form of a virus or bacteria hitching a ride amidst the “100 tons of dust and sand-sized particles” by which the planet is bombarded every day, according to NASA.

Of Hawking’s top four, he said in a presentation at Oxford’s University Union that the greatest concerns are for the next century, during which developing artificial intelligence and continuing global climate change could each alter the “future of humanity.”

The answer to preserving humanity is a “backup.” Hawking said the only way to protect our species is to have humans in more than one place in the universe. Another group would need to live independently on another planet or preferably in another solar system in case our sun spins out, winks off, or suddenly boosts its own emissions beyond our biology’s survival range.

SpaceX CEO Elon Musk’s plans to colonize Mars with 1 million people to save humanity are in alignment with Hawking’s predictions, but perhaps the Tesla founder needs to think bigger and beyond our solar system.

80% of IT Jobs are going to be replace by automation – what do this mean for you?

With 80% of IT jobs being predicted to be replaced by automation, if you’re in the IT world, what does this mean for you? Where do you go in terms of a career?

Futurism.com is it’s recent article discussed the issue and highlights that:

  • Computing pioneer, Vinod Khosla, envisions a future where Artificial Intelligence will take over 80 percent of IT jobs.
  • IT professionals are not the only white collar workers who Khosla sees as replaceable; they join doctors, lawyers, and accountants on the growing list.

Download my free ebook on the top 5 tech trend to find out a full list of jobs to be affected.

Is Universal Basic Income a Viable Solution? Another Country is Giving it a Shot

The case for universal basic income (UBI) has been made by financial experts, economists, government officials, and tech moguls, alike. So far, except in the case of Finland, all the talk about UBI has mostly been talk. That’s all about to change now, with Ontario, Canada preparing for its own pilot basic income program in 2017.

The concept behind the pilot was laid out in a paper written by Hugh Segal, former senator and special advisor to Ontario. For Segal, UBI presents a better alternative to a welfare system he describes as “seriously demeaning.”

During the three-year test program experts would, “gather quantitative and qualitative data through access to administrative records, questionnaires and interviews, making aggregate data/preliminary results available broadly and transparently,” says Segal. He believes that supplemental income should be set at $1,320 a month ($1,820 for people with disabilities) for it to be effective. “The objective behind this endeavor should be to generate an evidence-base for policy development, without bias or pre-determined conclusion,” he adds.

Canada-dollar
Credits: REUTERS

Poverty and automation

Though not the first, Segal believes that Canada’s program can add to the growing body of research about UBI. “The opportunity to learn from and engage with these other initiatives should not be overlooked, nor should approaches being tested elsewhere be necessarily re-tested here,” Segal writes. As mentioned, Finland was the first to have successfully tested UBI.

UBI programs are being developed in Utricht in the Netherlands, Kenya, and in India. There have also been unsuccessful attempts, like in Switzerland, where people voted against a UBI program last June.

Segal sees UBI as a means to keep people out of poverty. “Testing a basic income is a humane and useful way to measure how so many of the costs of poverty (in terms of productivity, health, policing, and other community costs, to name only a few) might be diminished, while poverty itself is reduced and work is encouraged,” he writes. But apart from this, it can also serve to facilitate the job transition automation is expected to create in next decade.

Source: Futurism.com

Is this really what Augmented Reality will look like?

Here’s a crazy look at Augmented Reality. It’s a creative impression from Keiichi Matsuda.

Keiichi is a designer and film-maker. His research examines the implications of emerging technologies for human perception and the built environment. Keiichi is interested in the dissolving boundaries between virtual and physical, working with video, architecture and interactive media to propose new perspectives on the city.

I wonder how close this will be and how soon we will see some of these ideas becoming reality.

Scott Belsky’s 5 Forecasts For The Future

I’ve recently read the article from Scott Belsky, from Goldman Sachs and Adobe fame, where he talks about what we are already expecting and the what’s next.

Interestingly he sees that current situations is that we already expect self-driving cars, wearable hardware, a connected home, and augmented reality. These are given!

But what next? He’s started looking at what new problems will we be struggling with? What will kill us? What will connect us?

Here are his top 5 ideas.

  1. Social media will become passive.
  2. Our (augmented) reality will be a land grab, and always be under attack from brands.
  3. Interfaces will compete with the technology underneath.
  4. Autonomous vehicles in cities will become a public utility.
  5. We will transcend “tragedy of the commons” with technology that aligns self-interests with community benefits.

Read here for more details.

 

Uber’s Self-Driving Truck Makes Its First Delivery: 50,000 Beers

Walt Martin is kneeling, legs folded behind him, butt resting on his heels. “I’ve got to practice my yoga,” he says, clearly joking. Never mind that we’re in the cab of an 18-wheeler cruising through Colorado at 55 mph and Martin was, until a moment ago, the guy at the wheel.

Maybe he was feeling cocky. After all the truck, outfitted with $30,000 worth of hardware and software from San Francisco startup Otto, had just hours before made the world’s first autonomous truck delivery. You’d think so momentous an occasion would have involved something more glamorous than 50,000 cans of Budweiser, but there it is.

The drive was as mundane as the beer in the trailer. At 12:30 am, after leaving the brewery in Fort Collins and merging onto Interstate 25, an Otto driver punched a switch labeled “engage,” and, once sure autonomous mode had, in fact, engaged, climbed out of his seat. He buckled the safety belt behind him, to keep the warning chime from driving him crazy as the truck trundled 120 miles south to Colorado Springs.

Don’t worry. Otto, which Uber bought last summer for roughly $680 million, doesn’t want to put Martin or anyone else out of work.

Its technology works only on the highway, where it doesn’t have to deal with tricky variables like jaywalking pedestrians, four-way stops, or kids on bicycles. It maintains a safe following distance, and changes lanes only when absolutely necessary.

And unlike Tesla’s Autopilot, Otto’s system offers true ‘Level 4’ autonomy. Once the rig hits the interstate, it is entirely capable of the job at hand, letting the human deal with paperwork, thumb her phone, or even catch a few Z’s.

“The technology is ready to start doing these commercial pilots… Read more here